How to increase potential demand?

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How to increase potential demand?

• Potential demand is RELATIVE. In the simulation game, total demand is divided between the competitors based on some factors. Price, product image, product quality are three most important factors.
• Higher product image, and higher product quality result in higher potential demand while higher price results in lower potential demand.
• The effects of these factors on potential demand are also RELATIVE. You may think you have done a lot, but your competitor have done even more, so your potential demand does not increase, or worse, decreases.

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